Caroline Kennedy holds picture postcard of her father. 1961
© Estate of Stanley Tretick
18 x 24 Poster
Unframed: $59
Framed: $199
Iconic photograph of President John F. Kennedy and his son, John, Jr. in the Oval Office. October, 1963.
© Estate of Stanley Tretick
18 x 24 Poster
Unframed: $59
Framed: $199
John F. Kennedy on his plane, the "Caroline". Labor Day, September, 1960.
© Estate of Stanley Tretick
18 x 24 Poster
Unframed: $ 59
Framed: $ 199
The 1960 Presidential race between John F. Kennedy and Richard M. Nixon was so close (approximately 100,000 votes) that any public relations advantage could prove decisive. This was the first national campaign in which television played a determining role, and the new medium favored Kennedy’s telegenic good looks, understated manner and cool persona. On the campaign trail he and his advisors recognized the importance of photography in projecting an all-American, take-charge image. Kennedy was careful to control his appearances and, unlike his opponent, he befriended the media, which in turn portrayed him as an appealing figure.
Soon a public icon emerged: a war hero, a Pulitzer Prize winner, John F. Kennedy was on the cusp of his destiny as the first Irish Catholic President of the United States. He became bigger than the biggest movie star of his day and was followed by mobs of enthusiastic supporters. His style, plus his conscious effort to control his media image for political advantage influenced the course of all future political campaigns.
Stanley Tretick is best known today for the photographs he took of President Kennedy relaxing with his children. Kennedy was well aware of the value of images depicting him as a family man. While his wife fought to maintain a cordon of privacy around their son and daughter, the President courted press coverage of his young children, knowing how winsome they were to the public. Tretick seized the opportunity, and his photographs of the First Family, published in LOOK (circulation: 14 million) from 1960 to 1964, lent Kennedy an endearing credibility that greatly contributed to his popularity.
When John F. Kennedy was elected
to the White House in November 1960 ....
The American people embarked on a journey of one thousand days into a mythical land that former First Lady Jacqueline Kennedy would recall as Camelot, the idealistic realm of King Arthur. Kennedy’s presidency placed him and his young family at the center of the world’s stage, where they inspired a cultural reassessment of the American way of life.
The official archives of famed photojournalist Stanley Tretick (www.StanleyTretick.com) include some of the most memorable images of those days which evoke the youth, vigor and glamour of the Kennedy era. Tretick’s images help us to understand the magic of that time which continues to inspire affection and nostalgia.
A 1962 LOOK cover of Kennedy driving his nieces and nephews in a golf cart taken at the family compound in Hyannis Port is akin to the patriotic paintings of Norman Rockwell that then graced the covers of The Saturday Evening Post. Tretick understood the symbolic value of such family images and this allowed him to focus on
small human moments within the political confines of Washington.
In October 1963 Stanley Tretick took his most famous photograph of John Kennedy Jr. playing under this father’s desk in the Oval Office. This picture was for an article in LOOK about the relationship between the President and his 2 ½ year old son. While Jackie was vacationing in Greece, Tretick was summoned to the White House to chronicle the President as he spent time with his young son, walking the path around the Rose Garden and alighting from Marine One. Romping around the Oval Office one evening, John Jr. climbed under the President’s desk and discovered the secret opening, popping out to give Tretick a lasting image that summarized the magic of Kennedy’s Camelot. When the President was assassinated a few weeks later, those pictures were already enroute to newsstands, and helped create an enduring legacy through the art of photography.
In a sad twist of irony that bound the photographer to his famous subject, Stanley Tretick died in July 1999 at the age of 77 just days after John Kennedy, Jr.’s plane was lost off the coast of Martha’s Vineyard.
Image licensing from the archives of Stanley Tretick can be found at
The Kennedy Years Iconic Poster Collection
Includes seven iconic photographs as 18" x 24" tritone fine art prints capturing some of the most memorable moments of America's Camelot and evoke the historicial context of the time. Also available are 20 x 24" LOOK cover reproduction posters.
John F. Kennedy entertains the children during a ride in the family's golf cart at Hyannis Port. 1961
© Estate of Stanley Tretick
18 x 24 Poster
Unframed: $59
Framed: $199
A rare intimate moment as President and Mrs. John F. Kennedy return to the White House after escorting President Habib Bourguiba of Tunisia to Blair House. Washington, D.C., May 3, 1961
© Estate of Stanley Tretick
18 x 24 Poster
Unframed: $59
Framed: $199
John F. Kennedy during his 1960 presidential campaign.
© Estate of Stanley Tretick
18 x 24 Poster
Unframed: $49
Framed: $199
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President John F. Kennedy (foreground) with then Attorney General Robert F. Kennedy. Washington, D.C., c 1962
© Estate of Stanley Tretick
18 x 24 Poster
Unframed: $ 59
Framed: $ 199
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